Mr Dilip Cherian

Dilip Cherian is widely regarded as the creator of the science of Image Management. He is the go-to crisis expert for corporate India. 30 years of work and founding of South Asia’s top PR agency, Perfect Relations earned him the acronym of ‘Image Guru’ of India.

He started his career in Government & then  he went on to become the editor of Business India & became Editor at the Ambani founded business daily Observer. He has been a Board Member of multiple Corporates and NGOs. He’s invested in startups, run restaurants, design studios & other ventures over the years…

Cherian has worked as a communication consultant to over 5200 corporates & mentored many top CEO’s. In another avatar he’s called to strategize for many political parties, where he works across party lines and with leaders of various hues.

He provides insights on external communications, internal communications and public affairs matters.

He is an Independent Director on several Media Boards, including the FM channel ‘Radio One’, Jagran Prakashan, publisher of India’s largest newspaper daily, Dainik Jagran. He also has an in-depth understanding of other industries by serving as a board member to giants such as Bajaj Corp Ltd. 

Possessing incisive political vision in areas ranging from ‘bureaucracy’ to ‘marketing’ and ‘economic policy’, Dilip Cherian is also on several distinguished industry-spanning Boards of Governors such as the Central Board of Film Certification, Advertising Standard Council of India (ASCI) and the National Institute of Design (NID), among others. He is the Advisory Council Member of GITAM University’s School of Public Policy and on the Advisory Board of Kautilya School of Public Policy, Hyderabad.

Non-profits like MAP, The Museum of Art & Photography and Yuva (India’s largest NGO in the School upgradation space) also benefit from Mr Cherian’s presence on their Advisory Boards.  

On Twitter he’s @DilipTheCherian, on Linkedin he’s @dilipcherian